Streamlining Transportation: Designing Seamless Digital Solutions for Trips

My Role

As a Product Designer, I worked hand-in-hand with the team at every stage of the design process, from research and brainstorming to wireframing, prototyping, and testing. We kicked off with collaborative sessions to outline our project goals, and I dove into competitive analysis to identify market trends and gaps. With those insights in mind, I crafted essential features and designed user-friendly flows, all leading to the polished high-fidelity designs that was delivered.

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Project Goal

• Create a user-friendly platform: Simplify navigation for both admin and users, ensuring accessibility for all eight user roles.
• Streamline admin tasks: Design a dashboard enabling Super Admins to oversee operations, monitor activities, and manage user roles.
• Ensure responsiveness: Deliver a seamless experience across desktops, tablets, and mobile devices for easy trip booking.
• Boost user engagement: Include features like trip management for drivers and trip creation for terminal managers to foster loyalty and interaction.
• Assigning Role-Specific Responsibilities : The platform includes roles such as Super Admin overseeing the app, Admin managing users, Ticket Agents booking tickets, Customer Service handling complaints, Finance managing revenue, Drivers assisting passengers, Terminal Managers dispatching trips, Operational Heads overseeing vehicle additions and repairs, and Mechanics handling repairs.

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Project Excecution

• Collaborated with stakeholders to define project goals and key features for easy trip booking.
• Conducted user research and competitive analysis to understand user needs and market opportunities.
• Created wireframes and prototypes, gathering feedback to refine layout and features.
• Developed high-fidelity designs for both admin and user interfaces, ensuring cross-device consistency.
• Worked closely with developers to implement designs, ensuring smooth integration and optimal functionality.

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Key Features

Ticket Page

Users can view and create new passenger tickets, ensuring smooth bookings and accurate passenger details.

Vehicle Trips

Users can view all uploaded vehicles, upload new vehicles with detailed information, and assign vehicles to specific drivers.

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Terminal Page

Users can view all terminals and their schedules, create new terminals, and assign terminal managers to oversee them.

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Trips Page

Users can view all trips or create new ones, detailing routes and vehicle assignments.

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ERP Page (Adding Items for Repairs)

Users can view and track existing repair requests, and upload necessary items for approval.

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Trip Booking Page

Users can view available trips, select destinations and dates, and enter passenger details to complete their booking.

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Other Screens (Desktop)

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Other Screens (Tablet)

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Other Screens (Mobile)

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Mobile Application Screens

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Result

• Enhanced User Experience: Smooth, user-friendly interface for easy trip bookings without physical visits.
• Streamlined Admin Management: Admin dashboard for efficient monitoring of user activities, ticket bookings, and terminal operations.
• Increased User Engagement: User-friendly booking process that encourages higher participation, especially among frequent travelers.
• Successful Responsive Design: Platform works seamlessly across desktops, tablets, and smartphones for better accessibility.
• Boosted Conversion Rates: Intuitive navigation and clear call-to-actions increase trip bookings and user engagement.

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Conclusion

As the founding Product Designer for the transportation app, I created a user-focused experience that simplifies trip bookings and streamlines operations for staff. By addressing the needs of all user roles, I developed a solution that enhances convenience for users and supports business growth.

With a responsive design and targeted features, the platform is set for long-term success, adapting to user feedback and market changes. This project highlights the power of strategic design in improving user satisfaction and business performance.