Enhancing Online Shopping: Integrating Discounts & Rewards for Better Shopping

My Role

As a Product Designer, I collaborated with the team in brainstorming sessions to define project goals. After which I conducted competitive analysis as secondary research to identify market trends and gaps. Using these insights, I developed key features and translated them into intuitive user flows and high-fidelity designs.

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Project Goal

• Designed an intuitive, user-friendly interface for both admin and users to improve usability and accessibility.
• Developed an admin dashboard for easy monitoring of user activities, sales, inventory, and student verification.
• Ensured full platform responsiveness for a seamless experience on desktops, tablets, and smartphones.
• Created features to boost user interaction and retention, especially for students, fostering loyalty and community engagement.

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Project Execution

• Collaborated with stakeholders to define project goals and key features, focusing on students.
• Conducted user research and competitive analysis to identify pain points and market opportunities.
• Created wireframes and prototypes to gather feedback on the platform’s layout.
• Developed high-fidelity designs for both admin and user interfaces, ensuring a consistent experience across devices.
• Worked with developers to implement and test designs for smooth functionality and compatibility.

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Key Features

Dashboard Design

• Designed for easy tracking of user activities and student verification process.
• Integrated sales and inventory management feature.
• Streamlined navigation for efficient admin tasks.
• Added features to simplify monitoring and reporting of revenue.

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Webapp Design(Web view)

• Designed with student-focused discounts and referral rewards for better engagement.
• Integrated clear product categories and search functionality for easier browsing.
• Simple, secure checkout process for smooth transactions.
• Features aimed at enhancing the overall shopping experience.

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Webapp Design(Mobile view)

• Designed for full responsiveness, ensuring seamless access across devices.
• Integrated mobile-friendly layouts for quick navigation and ease of use.

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Other Screens

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Result

• Improved User Experience: Seamless, user-friendly interface enhancing engagement and satisfaction for students and general users.
• Efficient Admin Management: Streamlined admin dashboard for easy monitoring of user activities, sales, and inventory.
• Increased User Engagement: Features like discounts and referral rewards boost student participation and loyalty.
• Responsive Design Success: Platform performs seamlessly across devices, enhancing accessibility and reach.
• Higher Conversion Rates: Intuitive navigation leads to higher conversion rates, increasing completed purchases and user engagement.

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Conclusion

As the founding Product Designer for the Jade D’val E-commerce platform, I crafted a seamless user experience for both individual users, particularly students, and administrators. By incorporating responsive design, student-focused features, and data-driven insights, I created a scalable platform set for long-term success.

Continuous feedback and iteration ensure the platform evolves with user needs and market trends, demonstrating the value of strategic design in enhancing user satisfaction and business growth.